Privacy Policy 

Effective Date: November 14, 2025 

Last Updated: February 2, 2026 

 Introduction 

This Privacy Policy describes how Social Guru (“we,” “us,” or “our”) collects, uses, and shares your personal information when you use our mobile application (“App”) and related services. Social Guru is a marketing platform designed specifically for real estate professionals that connects to social media platforms, generates content, creates targeted advertisements, and provides various marketing tools. 

By using our App, you agree to the collection and use of information in accordance with this Privacy Policy. 

 Information We Collect 

 Personal Information You Provide  

We may collect the following personal information that you voluntarily provide: 

• Name, email address, and contact information 

• Professional credentials and real estate license information 

• Business information and brokerage details 

• Social media account credentials and authorization tokens 

• Property listing information and photos 

• Marketing preferences and content specifications 

• Payment and billing information 

• Communications and correspondence with us 

• Information We Collect Automatically 

• When you use our App, we may automatically collect: 

• Device information (device type, operating system, unique device identifiers) 

• Usage data and app analytics 

• IP address and general location information 

• Log files and crash reports 

• Social media engagement metrics and performance data 

• Cookie and tracking technology data 

• Mobile advertising identifiers 

• Information from Third Parties 

We may receive information from: 

• Social media platforms (Instagram, Facebook, LinkedIn, YouTube, Google Business) when you connect your accounts 

• Listings Magic and other integrated service providers 

• Multiple Listing Service (MLS) databases 

• Lead generation sources and QR code interactions 

• Public records and real estate databases 

• Business verification services 

• Information About Your Clients and Leads 

Through your use of our services, we may collect: 

• Contact information of potential clients who interact with your marketing materials 
• Phone numbers from QR code scans 
• Email addresses for automated marketing campaigns 
• Engagement data with your listings and content 
• Communication logs and message history  

How We Use Your Information 

We use the collected information for: 

• Core App Functionality 

• Providing and maintaining our marketing services 

• Generating and posting social media content on your behalf 

• Creating targeted advertisements and marketing campaigns 

• Posting listings to MLS platforms 

• Creating virtual tours and property showcases 

• Managing and organizing your real estate listings 

• Facilitating lead capture and client communication 

• Communication and Marketing 

• Sending automated emails and text messages to your leads 

• Providing customer support and responding to inquiries 

• Sending you service updates, security alerts, and administrative messages 

• Notifying you about new features and service improvements 

• Analytics and Improvement 

• Analyzing app usage and performance metrics 

• Understanding user preferences and behavior patterns 

• Improving our services and developing new features 

• Conducting research and analytics to enhance user experience 

• Legal and Business Operations 

• Complying with legal obligations and regulatory requirements 

• Protecting our rights and preventing fraud or abuse 

• Facilitating business transfers or corporate transactions 

• Enforcing our Terms of Service and other agreements 

• Information Sharing and Disclosure 

• Service Providers and Partners 

We may share your information with: 

• Listings Magic and other authorized third-party service providers 

• Social media platforms (Instagram, Facebook, LinkedIn, YouTube, Google Business) where you’ve authorized posting 

• MLS systems and real estate databases 

• Payment processors and billing service providers 

• Cloud hosting and data storage providers 

• Analytics and marketing service providers (including Google Analytics) 

• AI and content generation service providers 

• Email service providers for communications and marketing 

• These service providers are contractually obligated to protect your information and use it only for specified purposes on our behalf. 

• Professional Network Sharing 

• If you opt-in, we may: 

• Share your listings with other real estate professionals using our platform 

• Display your contact information in connection with shared listings 

• Facilitate referral opportunities within our professional network 

• Legal Requirements 

We may disclose your information when required by law or in response to: 

• Valid legal processes, subpoenas, or court orders 

• Government investigations or regulatory requests 

• Protection of our rights, property, or safety 

• Prevention of fraud, abuse, or illegal activities 

Business Transfers 

• In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change in ownership or control of your personal information. 

• Third-Party Integrations 

• Social Media Platforms 

Our service integrates with Instagram, Facebook, LinkedIn, YouTube, and Google Business. When you connect these accounts, you authorize us to access and post content on your behalf. Your use of these platforms through our service is also subject to their respective terms of service and privacy policies. We are not responsible for the privacy practices of these third-party platforms. 

Listings Magic Integration 

We partner with Listings Magic for MLS integrations and listing management features. Information shared with Listings Magic is subject to their privacy policy, which can be found at https://www.listingsmagic.com. 

 YouTube API Services 

Social Guru uses YouTube API Services to facilitate video posting to your YouTube channel. By connecting your YouTube account: 

• We access your YouTube channel information and video data (titles, descriptions, privacy settings) 
• We collect and store YouTube Authorization Tokens, Channel URLs, Channel Titles, and Channel IDs 
• We only use this data to upload, update, and manage listing videos on your behalf 
• We do not share YouTube data with third parties or use it for advertising purposes 

You can revoke our access at any time via Google’s security settings: https://security.google.com/settings/security/permissions 

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. For more information, visit: https://developers.google.com/terms/api-services-user-data-policy 

Google My Business API 

Social Guru uses Google My Business API to post updates and listings to your Google Business Profile. We only collect data necessary for posting content on your behalf and do not share this information with third parties for any other purpose. You may revoke access at any time through Google’s security settings page at https://security.google.com/settings/security/permissions. 

Data Security 

We implement commercially reasonable technical and organizational security measures to protect your personal information, which may include: 

• Encryption of sensitive data in transit and at rest 

• Secure authentication and access controls 

• Regular security assessments and vulnerability scanning 

• Malware scanning and monitoring 

• Employee training on data protection practices 

• Industry-standard security protocols and compliance measures 

• Secure networks with limited personnel access 

We use third-party service providers for hosting, data storage, and processing who maintain their own security standards. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. 

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. You acknowledge and accept the inherent security risks of providing information online. 

Data Backup and Storage 

We maintain backups of user data to prevent data loss and ensure service continuity. Backup data is: 

• Stored securely using encryption 
• Retained for a limited period (typically 30-90 days) 
• Subject to the same security measures as active data 
• May be stored with third-party cloud service providers 
• User data may be stored and processed in the United States or other countries where our service providers operate, subject to appropriate data protection safeguards. 

Data Retention 

We retain your personal information for as long as necessary to: 

• Provide our services and maintain your account 

• Comply with legal obligations and regulatory requirements (typically 3-7 years for financial and tax records) 

• Resolve disputes and enforce our agreements 

• Pursue legitimate business interests 

• After account deletion or termination, we may retain certain information for: 

• Legal compliance purposes as required by applicable law 

• Backup and disaster recovery (typically 30-90 days) 

• Fraud prevention and security investigations 

• Anonymized analytics and research purposes 

• When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies and applicable legal requirements. 

• Cookies and Tracking Technologies 

• Our App uses cookies, web beacons, pixels, and similar tracking technologies to: 

• Maintain your logged-in status and preferences 

• Analyze app usage and performance 

• Provide personalized content and functionality 

• Enable social media integrations and sharing features 

• Understand user behavior and improve our services 

• Types of Cookies We Use 

• Essential cookies – Required for app functionality and cannot be disabled 

• Analytics cookies – Help us understand how users interact with our service (including Google Analytics) 

• Social media cookies – Placed by integrated platforms (Facebook, Instagram, LinkedIn, YouTube, Google) 

• Functional cookies – Remember your preferences and settings 

Google Analytics 

We use Google Analytics to collect information about how visitors use our App. Google Analytics uses first-party cookies and other identifiers to compile data regarding user interactions. This information is used to analyze trends, administer the site, track users’ movements, and gather demographic information. 

You can opt-out of Google Analytics by: 

• Installing the Google Analytics Opt-Out Browser Add-on: https://tools.google.com/dlpage/gaoptout 
• Adjusting your device or browser settings to refuse cookies 

For more information about Google’s privacy practices, visit: https://www.google.com/policies/privacy 

Cookie Control 

You may control cookie preferences through your device or browser settings. You can choose to: 

• Receive warnings when cookies are being sent 

• Refuse all cookies 

• Delete cookies after your session 

• Please note that disabling cookies may affect app functionality and limit your ability to use certain features of our service. 

• Do Not Track Signals 

• We honor Do Not Track (DNT) browser signals. When we detect a DNT signal from your browser, we do not track your browsing activities, plant additional cookies, or use advertising targeting based on your browsing behavior. 

Your Privacy Rights 

Depending on your jurisdiction, you may have the following rights: 

• Access and Portability 

• Request access to the personal information we hold about you 

• Receive a copy of your data in a portable format (typically PDF or CSV) 

• Request information about how we use and share your data 

• Correction and Deletion 

• Correct inaccurate or incomplete personal information through your account settings 

• Request deletion of your personal information 

• Deactivate or delete your account 

• Please note that some data may be retained after deletion for legal compliance, fraud prevention, or legitimate business purposes as described in our Data Retention section. 

Control and Opt-Out 

• Opt-out of marketing communications via the unsubscribe link in any email 

• Adjust communication preferences in your account settings 

• Withdraw consent for certain data processing activities 

• Disconnect social media accounts to revoke posting permissions 

• Object to processing based on legitimate interests 

• Restrict processing in certain circumstances 

How to Exercise Your Rights 

To exercise any of these rights, please contact us at connection@socialguru.com with “Privacy Request” in the subject line. We will: 

• Respond to your request within 30 days 

• Verify your identity before processing requests 

• Provide requested information or confirm actions taken 

• Explain any limitations or reasons for denying requests 

Children’s Privacy 

Our App is not intended for use by individuals under the age of 18, and we do not knowingly collect personal information from minors. Real estate professionals must meet licensing requirements, which typically require individuals to be at least 18 years of age. 

If we become aware that we have collected personal information from a minor without proper parental consent, we will take steps to delete such information promptly. If you believe we have inadvertently collected information from a minor, please contact us immediately. 

International Data Transfers 

While our services primarily operate within the United States, your information may be transferred to, stored, and processed in countries other than your own. These countries may have data protection laws that differ from the laws of your country. 

We ensure appropriate safeguards are in place for such transfers in accordance with applicable data protection laws, which may include: 

Standard contractual clauses 

Privacy Shield frameworks (where applicable) 

Other legally approved transfer mechanisms 

By using our service, you consent to the transfer of your information to the United States and other countries where we or our service providers operate. 

California Privacy Rights 

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including: 

The right to know what personal information we collect, use, disclose, and sell 

The right to request deletion of personal information 

The right to opt-out of the sale of personal information 

The right to non-discrimination for exercising your privacy rights 

Important: We do not sell personal information as defined by the CCPA. 

To exercise your California privacy rights, contact us at connection@socialguru.com with “California Privacy Request” in the subject line. 

CAN-SPAM Compliance 

We collect your email address to: 

• Send service-related communications and updates 

• Provide customer support and respond to inquiries 

• Send marketing communications (with your consent) 

• Facilitate automated email campaigns on your behalf to your leads 

• Notify you of new features and improvements 

Your Email Rights 

You may unsubscribe from marketing emails at any time by: 

• Clicking the unsubscribe link included in every marketing email 

• Adjusting email preferences in your account settings 

Contacting us at connection@socialguru.com with “Unsubscribe” in the subject line 

We will process your opt-out request promptly, typically within 10 business days. Please note that you may still receive transactional or service-related emails even after opting out of marketing communications. 

Fair Information Practices 

We are committed to following Fair Information Practice Principles in our handling of personal information. 

Data Breach Notification 

In the event of a data breach that affects your personal information, we will: 

Notify affected users via email within 72 hours of discovering the breach 

Provide details about the nature of the breach and information compromised 

Explain the steps we are taking to address the breach 

Offer guidance on protective measures you can take 

Comply with all applicable data breach notification laws and regulations 

Individual Redress 

You have the right to pursue legally enforceable rights against us if we fail to adhere to applicable privacy laws. This includes the right to: 

File complaints with regulatory authorities 

Seek judicial remedies for privacy violations 

Receive compensation for damages where applicable 

Changes to This Privacy Policy 

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will: 

Update the “Last Updated” date at the top of this policy 

Notify you of material changes through the App, by email, or via prominent notice 

Obtain your consent if required by applicable law 

Provide a reasonable notice period before changes take effect 

Your continued use of our App after changes become effective constitutes acceptance of the updated Privacy Policy. We encourage you to review this policy periodically to stay informed about how we protect your information. 

Contact Information 

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: 

Social Trust LLC

Social Trust LLC 
d/b/a SOCIAL GURU 
3236 Arapahoe St. 
Denver, Colorado 
Email: connection@socialguru.com 
Phone: (720) 303-5362 
 

For privacy-related inquiries, please include “Privacy Policy” in the subject line of your communication. 

This Privacy Policy is designed to be comprehensive and includes provisions for features and integrations that may be implemented as our service evolves. As we continue to develop and expand our offerings, this policy provides the framework for how we handle your personal information. Not all described features may be currently active.